For the third year, Hot Dog Marketing’s popular and completely free community workshops have been scheduled for 2025. We’re thrilled to announce that this year’s workshops will take place at the Greater Austin Chamber board room in Downtown Austin.

Mark your calendars for these upcoming lunch-break events:

February 13, 2025: How to Plan a Marketing Budget

How much is too much and how much is too little? Understanding how to come up with a marketing budget and how to manage your cash flow can be a challenge. During this workshop, we’ll talk about how to plan a marketing budget for your business based on your growth goals and how to start thinking about your marketing campaigns.

Registration is open for this event: https://sales.hotdogmarketing.com/feb-25

April 9, 2025: B2B Marketing Plans

The traditional funnel for B2B marketing just isn’t working like it used to. During this workshop, we’ll talk about how B2B marketing and B2C marketing differ, and how to do plans specifically for B2B businesses. We’ll also dive into recommendations from LinkedIn.

June 5, 2025: Planning Your Next Website

2025 is going to be the year your competitors launch a new website. Are you ready to take on the task for your business so you don’t get left behind? Website projects can be overwhelming. During this workshop we’ll talk about how to plan for your next website so it’s a huge success.

August 7, 2025: Brand Strategy

Branding is the most important investment a business can make into its growth. It’s the key behind successful marketing and it’s the multiplier of a business’s value when it’s time to sell. But what is brand strategy and how do you develop a memorable brand for your business. During this workshop, Hot Dog Marketing will teach the fundamentals of branding and what’s included in a brand strategy.

October 10, 2025: Efficient and Effective Content Marketing

The number of platforms, publications, and opportunities for content is increasing. How can you build an effective content marketing plan and then work efficiently to create content for a variety of platforms to help you get more eyeballs on your business and brand? In this workshop, Hot Dog Marketing will talk about developing a content marketing plan and planning for multi-modal content using new technology.

Hot Dog Marketing University (HDMU) is a community program that provides free resources and training to small-to-medium sized businesses in the Austin area. The workshops take place from 11:30 – 1 PM and allow business owners, marketers, and other business leaders network and learn something new. These events are bring-your-own-lunch.

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