I look forward all year to SXSW—hosting friends from home, breaking out the summer dresses, and seeing “those guys” that I only ever see this one time of the year, but then see day after day at fully half of the day-parties and showcases I attend because we apparently like exactly the same music.

The dependable appreciation of Austin that you get whenever you’re telling a stranger in another city where you are from usually seems to come back to SXSW.

- Beverly Kerr, Vice President, Research

SXSW is one of my favorite times of the year. I’ve gone in some capacity or another since 2016, and it’s been amazing to watch it evolve each year. I always tell Hugh Forrest thank you for SXSW because the conference brings instant amazing weather by day 1, along with such a happy, vibrant vibe to the city. I love learning about new technologies, and of course, the celebrity sightings. I remember SXSW was the very first time I tried a VR headset, before it was really even a thing, and right behind me in line was Adrian Grenier (Vince) from Entourage – only in Austin! I will attend SXSW for many years to come. ❤

- Emily Weisz, Director, Operations & Culture

From SXSW EDU, to SXSW Interactive, to SXSW Music and Film the SXSW festival brings global thought leadership on education, policy, tech, music and film to Austin. There is something for everyone to experience, learn, and grow from and it is part of what makes Austin an awesome place to work, live, and play. Beyond this, SXSW has been a great partner with the Chamber and brings hundreds of millions in revenue to support our region, city, and local businesses annually.

- Gilbert Zavala, Vice President, Education & Talent Development