Philip Morris International (PMI) - A Global Perspective: New Approaches to Tobacco Harm Reduction
Philip Morris International (PMI) previously explored innovative transformation and how our smoke-free mission is leading the industry away from cigarettes. Building on this discussion, we now delve into the crucial role smoke-free products have in the concept known as “tobacco harm reduction” (THR)—a pragmatic approach to reducing the levels of smoking-related harms by moving adults who don’t quit smoking away from cigarettes to better, smoke-free alternatives. Real-life examples demonstrate the significant strides smoke-free products have made in public health and how this could translate to benefit the four million Texans who continue to smoke.
Details
May 9, 2024
PMI Global Services Inc.